De Rosa frame makers from Italy are synonymous with the best Italian bicycle craftsmanship. Its origins are so unusually clear:
Still made in Milan, Italy.
Still run by the founder and his family.
Engineered by a small team of passionate experts.
All of their 12 strong staff are technicians and specialised mechanics who are doing this job because of the passion, not just the paycheck. And to ensure that their skills and knowledge are in line to De Rosa brand everyone had to complete their training in De Rosa school before joining. Most important ingredient to their exceptional products – the long-standing family tradition – is also there. The founder, Ugo De Rosa is still working at the factory together with his two sons Danilo and Doriano. In total, they are making around 5000 frames per year, all in the same factory in Cusano Milanino (an area in Milan) all by hand.
If we want to look a little deeper, the source of raw materials comes from:
Aluminum and Steel – are selected by Dedacciai, De Rosa partner since many years.
Carbon – bought in Japan. The team considers it to be of the best quality in the world.
De Rosa partnered with the famous Pininfarina car manufacturing brand to develop “De Rosa SK Pininfarina” frame. It uses “inner mold tooling system,” or to simplify – an internal cable routing system to improve aerodynamics. And most interestingly in was 3D printed using special resin to achieve a perfect blend of stiffness and low weight.
Hugo De Rosa expressed his passion for racing by going to study mechanics and engineering at a technical college. Once graduated he opened his first shop in the 1950s, where he commenced manufacturing of racing bicycles. The first breakthrough came when the famous cyclist Raphael Geminani asked to make a bicycle for him, in 1958. From then on De Rosa bicycles established itself as a key player in the professional cycling scene, in Italy. Since then the company supplied many teams, including Faema, Tbac, Max Majer, Motta, Filotex, Sammontana, Ariostea, and Merckx.
Due to its success, De Rose popularity has grown worldwide, and hence the company has outgrown its premises. In 1980’s they moved to a new factory located in Cusano Milanino, Milan. There, titanium tubing was introduced in 1990, aluminium in 1996 and carbon fibre in 2000.