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Pinarello Bikes

MADE IN: Italy, Treviso ESTABLISHED: 1953 PRICE: €479 – €2,500


Giovanni Pinarello is another famous cyclist who started his own bicycle brand. And the main fame of this company has always been linked to winning races. It has steadily grown in popularity over the years, but it just exploded in the recent five years - thanks to their Sky Team's sponsorship.

Fausto Pinarello, Giovanni's son, is the current CEO. He is very much involved on the factory floor daily. Even after he broke his hip in 2018, he continued riding around the floor on a specially built bike.

Contemporary and global Cicli Pinarello assembles its bikes in Treviso, Italy. Where paints and decorates the frames that come from the manufacturing partners in China and Taiwan. The rest assembly also takes place here.

Interestingly, differently from other bike manufacturers, Pinarello is not selling frames online, only through 'brick and mortar' stores on its distribution network.

Lately, there was a lot of chat online about fake frames breaking. So if you are buying second hand, ask for that frame number, and a quick check will verify if you are purchasing a genuine Pinarello.

If you not able to climb long rides yet Pinarello Nytro can be your saviour. This e-road bike does not look like the majority of electrically assisted bicycles. You could go for a full road racing experience and use the assist mode only on those steeper hills that were a no-go before.


This post is part of the more informative and extensive EUROPEAN BIKE BRANDS page. See what else can inspire you.


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